On the contrary, rice-bucket-challenge is disgusting. One needs to make a show of his/her charity. You need one gratified looking 'needy' person and then you need to flash your magnanimity to the world. If I would have been that needy-person, I will go to the end of world before accepting such dignity-trampling-charity.
|Picture courtesy The Hindu|
I am still far from terming charity as a vicious vice. However, ethically speaking, charity is an extremely tricky business.
Ice bucket challenge, although being silly in Indian context, at least does not trample on anybody's dignity.